This book is the first ever monograph on the acclaimed product designer Ross Lovegrove (b.1958). Written by the designer himself, with a forward by Paola Antonelli, it presents an exhaustive survey of the designer's cutting-edge career, featuring both realized and unrealized projects.

While the core text explains Lovegrove's thought-provoking philosophy and original way of working, the products' descriptions reveal the crucial practical aspects and characteristic elements of each project. Lovegrove's work includes a vast range of products - from minimalist furniture to incredibly high-tech products, from water bottles to airplane seats - and explores the possibility of realizing sculptural and organic shapes through modern technology and materials.

In recent years, Lovegrove has worked on a design concept that he likes to define as 'organic essentialism', inspired by elements and aesthetics assimilated from the natural world and reshaped in futuristic forms. His interest in this sort of new naturalism, which he terms 'supernatural', is accompanied by research into new materials, new applications and new methods of production. This combination of archetypal inspiration and up-to-the-minute technology makes him one of the most intriguing and provocative figures in today's design world.