Successful Direct Marketing Methods, Seventh Edition
Format: Hardcover
ISBN13: 9780658001451
Hardcover|9780658001451
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Overview
With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!
| ISBN-13 | 9780658001451 |
|---|---|
| ISBN-10 | 0658001450 |
| Weight | 2.60 Pounds |
| Dimensions | 7.50 x 1.50 x 9.50 In |
| List Price | $54.95 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 608 pages |
| Publisher | McGraw-Hill |
| Published On | 2001-07-30 |
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