Overview

The 9th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. Flashcards are also included. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

ISBN-13

9780136021216

ISBN-10

0136021212

List Price

$49.33

Edition

9th Edition

Format

Paperback

Language

English

Pages

300 pages

Publisher

Pearson Prentice Hall

Published On

2008-06-13



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