Student Learning Guide - Effective Market
Format: Paperback
ISBN13: 9780314052568
Paperback|9780314052568
Out of Stock
Overview
This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
| ISBN-13 | 9780314052568 |
|---|---|
| ISBN-10 | 0314052569 |
| List Price | $41.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | South-Western College Pub |
| Published On | 1994-11-03 |
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