This book purposefully begins by sharing professional insights from both the individuals S&C coaches work with--the event coaches--and those individuals S&C coaches work for--the athletes--to examine how collaboration towards agreed, shared, and understood performance goals works in practice. The latter chapters focus on applying S&C principles within rowing populations, which are easily transferred to any athlete. This includes: a "performance backwards" approach to planning; exploring an adaptation approach to programming; common injuries across rowing populations; exercise selection, including specific trunk training assessment and programming; transfer of training to rowing performance, and understanding the needs of Paralympic Rowers.