Streaming, Sharing, Stealing
Format: Paperback
ISBN13: 9780262534529
Paperback|9780262534529
✨ Featured Offer
Used, Like New
$8.85
List Price: $19.95
🚚
See all 5 offers from $7.01 FREE standard delivery by: 31 Mar 2026
Overview
How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.
" The authors explain gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed."
-The Wall Street Journal"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires."
-Financial Times
Traditional network television programming has always followed the same script- executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected- pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line- follow the data.
" The authors explain gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed."
-The Wall Street Journal"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires."
-Financial Times
Traditional network television programming has always followed the same script- executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected- pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line- follow the data.
| ISBN-13 | 9780262534529 |
|---|---|
| ISBN-10 | 0262534525 |
| Weight | 0.60 Pounds |
| Dimensions | 6.00 x 0.53 x 9.00 In |
| List Price | $19.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Pages | 232 pages |
| Publisher | The MIT Press |
| Published On | 2017-08-25 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
spellbound
McKeesport, PA, USA
Bruise/tear to cover.
Free delivery by: 31 Mar 2026
Used, Very Good
Seller details
spellbound
McKeesport, PA, USA
Bruise/tear to cover.
Free delivery by: 31 Mar 2026
Used, Very Good
Seller details
spellbound
McKeesport, PA, USA
Very Good Condition-May show some limited signs of wear and may have a remainder mark. Pages and dus...
Free delivery by: 31 Mar 2026
✨ Used, Like New
Seller details
Books From California
Simi Valley, CA, USA
As New Condition-Over 500, 000 Internet Orders Shipped.
Free delivery by: 31 Mar 2026
Used, Good
Seller details
BooksRun
Philadelphia, PA, USA
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the...
Free delivery by: 31 Mar 2026