Written by an expert team, this essential text offers a critical, holistic understanding of strategy theory and practice. TheFourth Editionhas been fully updated and includes coverage of contemporary issues, topical case studies, and a wealth of new examples from organizations such as Google, Uniqlo, Tesla, IKEA, and Airbnb. Suitable for both undergraduate and postgraduate study, Strategy: Theory and Practiceencourages readers to engage critically with the internal and external factors that shape strategy in the real world.