Overview

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

ISBN-13

9780273651208

ISBN-10

027365120X

Weight

3.90 Pounds

Dimensions

8.00 x 1.50 x 9.75 In

List Price

$120.00

Edition

4th Edition

Format

Paperback

Language

English

Pages

1040 pages

Publisher

Ft Pr

Published On

2002-09-01



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