Strategy
Format: Paperback
ISBN13: 9780130083609
Paperback|9780130083609
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Overview
A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.
| ISBN-13 | 9780130083609 |
|---|---|
| ISBN-10 | 0130083607 |
| Weight | 0.55 Pounds |
| Dimensions | 9.21 x 0.35 x 0.00 In |
| List Price | $46.67 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 142 pages |
| Publisher | Prentice Hall |
| Published On | 2002-08-01 |
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Bonita
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Size: 147x5x0; New. In shrink wrap. Looks like an interesting title!
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