Overview

Presented in a way that students can understand and apply to business cases and problems, this text offers a concise and user-friendly presentation of strategic management. It features a presentation of Porter's Five-Forces model and globally competitive markets, and first-rate coverage of strategy execution and the drive for operating excellence.

ISBN-13

9780073203348

ISBN-10

0073203343

Weight

2.05 Pounds

Dimensions

8.00 x 0.75 x 10.00 In

List Price

$119.00

Edition

2nd Edition

Format

Paperback

Publisher

McGraw-Hill/Irwin

Published On

2005-05-01



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