Overview

In a world where customers are fickle and markets change overnight, you need to be ready to move rapidly when opportunities or threats arise - and that means knowing what your business is good at, and what it isn't. This book helps you to understand your organisation's potential, its capabilities and limitations, so when new challenges appear, you'll know how to manage your resources effectively to take advantage of them. It will show you how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm's strategy, and explain how to improve and manage these resources to reinforce your strengths and ameliorate your weaknesses. Written for managers of small to medium sized businesses and industry consultants, this book also forms part of a three-volume set covering business strategy, performance, and competencies. Supporting material is available online at www.cambridge.org/9780521750301.

ISBN-13

9780521750301

ISBN-10

052175030X

Weight

0.97 Pounds

Dimensions

6.80 x 0.40 x 9.50 In

List Price

$104.00

Edition

1st Edition

Format

Paperback

Language

English

Pages

192 pages

Publisher

Cambridge University Press

Published On

2002-06-13



View All Offers

Sort by:

Condition
Seller
Seller Comments
Price

Bookstores.com relies on cookies to improve your experience.