Overview

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

ISBN-13

9781403916181

ISBN-10

1403916187

Weight

1.13 Pounds

Dimensions

6.02 x 0.88 x 9.34 In

List Price

$109.99

Edition

1st Edition

Format

Hardcover

Language

English

Pages

xiv, 316 pages

Publisher

Palgrave Macmillan

Published On

2003-12-19



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