Overview

"Strategic Writing "emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, "Strategic Writing 2nd edition "is the ideal writing guide for public relations as well as for other disciplines.

ISBN-13

9780205591626

ISBN-10

0205591620

Weight

0.97 Pounds

Dimensions

7.20 x 0.81 x 9.00 In

List Price

$109.00

Edition

2nd Edition

Format

Spiral-bound

Language

English

Pages

272 pages

Publisher

Pearson

Published On

2008-07-09



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