Strategic Marketing Problems
Format: Hardcover
ISBN13: 9780136328605
Hardcover|9780136328605
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Overview
Appropriate for strategic marketing, marketing strategy and marketing management courses at undergraduate and graduate level, this book focuses on the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving market problems.
| ISBN-13 | 9780136328605 |
|---|---|
| ISBN-10 | 0136328601 |
| Weight | 3.77 Pounds |
| Dimensions | 8.75 x 1.25 x 11.25 In |
| List Price | $110.00 |
| Edition | 8th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 736 pages |
| Publisher | Pearson College Div |
| Published On | 1997-08-04 |
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