Strategic Marketing Problems
Format: Hardcover
ISBN13: 9780136107064
Hardcover|9780136107064
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Overview
Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
| ISBN-13 | 9780136107064 |
|---|---|
| ISBN-10 | 0136107060 |
| Weight | 3.68 Pounds |
| Dimensions | 8.75 x 1.25 x 11.25 In |
| List Price | $230.00 |
| Edition | 12th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 744 pages |
| Publisher | Pearson College Div |
| Published On | 2009-08-04 |
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