Strategic Marketing Problems
Format: Paperback
ISBN13: 9780132465496
Paperback|9780132465496
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Overview
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
| ISBN-13 | 9780132465496 |
|---|---|
| ISBN-10 | 0132465493 |
| Weight | 3.21 Pounds |
| Dimensions | 8.39 x 10.87 x 0.91 In |
| Edition | 12th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 744 pages |
| Publisher | |
| Published On | 2010-01-01 |
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A2ZBooks
Burgin, Ky, USA
Used good, Text appears to have markings. Book's cover has scuffs, wear and corner bumps. Spine ap...
Free delivery by: 02 Apr 2026