Strategic Marketing Problems
Format: Hardcover
ISBN13: 9780131421844
Hardcover|9780131421844
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Overview
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
| ISBN-13 | 9780131421844 |
|---|---|
| ISBN-10 | 0131421840 |
| Weight | 3.68 Pounds |
| Dimensions | 8.70 x 1.25 x 11.20 In |
| List Price | $153.33 |
| Edition | 10th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 704 pages |
| Publisher | Prentice Hall |
| Published On | 2003-07-22 |
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