Strategic Marketing Problems
Format: Paperback
ISBN13: 9780205146116
Paperback|9780205146116
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Overview
For senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 cases that focus on major decisions faced by marketing executives, combined with supporting text material.
| ISBN-13 | 9780205146116 |
|---|---|
| ISBN-10 | 0205146112 |
| List Price | $35.67 |
| Edition | 6th Edition |
| Format | Paperback |
|---|---|
| Pages | 750 pages |
| Publisher | |
| Published On | 1992-10-01 |
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