Strategic Marketing Management
by Chartered Institute of Marketing Staff (Contribution by)Nottingham Business School Staff (Contribution by)Nottingham Trent University Staff (Contribution by)
Format: Paperback
ISBN13: 9780751749458
Paperback|9780751749458
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Overview
This practice and revision kit focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
| ISBN-13 | 9780751749458 |
|---|---|
| ISBN-10 | 0751749451 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Pages | xxii, 207 pages |
| Publisher | BPP Publishing Ltd |
| Published On | 1999-03-01 |
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