Strategic Marketing Management Cases with Excel Spreadsheets
Format: Hardcover
ISBN13: 9780072514827
Hardcover|9780072514827
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Overview
Presenting a collection of approximately 45 cases, this casebook focuses on decision-making, and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
| ISBN-13 | 9780072514827 |
|---|---|
| ISBN-10 | 0072514825 |
| Weight | 2.75 Pounds |
| Dimensions | 7.75 x 0.75 x 9.75 In |
| List Price | $134.67 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Pages | 696 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2001-09-20 |
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