Strategic Marketing
Format: Hardcover
ISBN13: 9780072466652
Hardcover|9780072466652
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Overview
Part 1: Market-Driven Strategy Chapter 1 Market Driven Strategy Chapter 2 Business and Marketing Cases for Part I Nokia Corporation Polaroid Corporation EuroDisney Part II: Market-Driven Analysis Chapter 3 Market Vision, Structure, and Analysis Chapter 4 Segmenting Markets Chapter 5 Continuous Learning about Markets Cases for Part II Gatorade Nike Campbell Soup Pfizer, Inc. Animal Health Products Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Relationship Strategies Chapter 8 Planning for New Products Cases for Part III Samsung Electronics McDonald’s Apex Chemical Dunkin Donuts Part IV: Market-Focused Program Development Chapter 9 Strategic Brand Management Chapter 10 Managing Value Chain Relationships Chapter 11 Pricing Strategy Chapter 12 Promotion, Advertising, and Sales Promotion Strategies Chapter 13 Sales Force, Internet, and Direct Marketing Strategies Cases for Part IV Amazon.com Pier 1 Virgin Group Ltd. Sun Microsystems Inc. Part V: Implementing and Managing Market-Driven Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Strategy Implementation and Control Cases for Part V Oracle Corporation Ford Motor Co. Fuji Photo Film Co. Part VI: Comprehensive Cases Microsoft Corporation Toys-R-Us Enterprise Rent-A-Car Slendertone Intel Corporation Pfizer, Inc. Animal Health Products (B) Captial Martha Stewart Inc. Avon Products Corporation Blair Water Purifiers India Murphy Brewery Ireland, Ltd. Apple Computer Inc. International Business Machines L’Oreal Nederland B.V. The National Bicycle Industrial Co. Camar Automotive Hoist Sone and Lewis Hewlett-Packard, Co. Quaker Oats Company CUTCO International Longevity Healthcare Systems SystemSoft Corporation American Express Corporate Services Powertron Corporation Cima Mountaineering
| ISBN-13 | 9780072466652 |
|---|---|
| ISBN-10 | 0072466650 |
| Weight | 3.85 Pounds |
| Dimensions | 8.25 x 1.50 x 10.25 In |
| List Price | $138.67 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Pages | 864 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2002-05-07 |
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864p Glossy illustrated boards and spine
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