Strategic Market Management
Format: Paperback
ISBN13: 9780471309567
Paperback|9780471309567
✨ Featured Offer
Brand New
$87.84
List Price: $46.67
🚚
See all 3 offers from $11.39 FREE standard delivery by: 05 Apr 2026
Overview
The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.
| ISBN-13 | 9780471309567 |
|---|---|
| ISBN-10 | 0471309567 |
| Weight | 1.19 Pounds |
| Dimensions | 6.06 x 0.75 x 8.90 In |
| List Price | $46.67 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 400 pages |
| Publisher | Wiley |
| Published On | 1994-12-15 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Good condition. A copy that has been read but remains intact. May contain markings such as bookpla...
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026
✨ Brand New
Seller details
GridFreed
San Diego, CA, USA
Size: 8x6x1; In shrink wrap. Looks like an interesting title!
Free delivery by: 05 Apr 2026