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Overview
For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.
| ISBN-13 | 9780070104587 |
|---|---|
| ISBN-10 | 0070104581 |
| List Price | $52.20 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Publisher | McGraw-Hill College |
| Published On | 1991-01-01 |
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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
Free delivery by: 31 Mar 2026