Overview

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.

  • New edition of a highly popular introduction to strategic management.
  • Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.
  • Revised to take account of the latest development in the field.
  • Now features twelve new cases.
  • Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'.
  • Includes a new concluding chapter looking at present and future issues in strategic management.
  • Continues to combine the latest management concepts with and emphasis on current business applications and implementation.
ISBN-13

9781405111812

ISBN-10

140511181X

Weight

1.05 Pounds

Dimensions

6.80 x 0.81 x 9.70 In

List Price

$50.00

Edition

2nd Edition

Format

Paperback

Language

English

Pages

264 pages

Publisher

Wiley-Blackwell

Published On

2004-05-21


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