Overview

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a case study section containing engaging and exemplary cases that cover a broad range of critical issues confronting mangers today.

ISBN-13

9780324655599

ISBN-10

0324655592

Weight

3.57 Pounds

Dimensions

8.00 x 1.00 x 10.25 In

List Price

$280.00

Edition

8th Edition

Format

Hardcover

Language

English

Pages

848 pages

Publisher

Cengage Learning

Published On

2008-01-18



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A2ZBooks
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Burgin, Ky, USA

Book appears to be in Used Good Condition. Cover has some wear, scuffs, dings and corner bumps. Te...
$46.49

 Free delivery by: 31 Mar 2026


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