Overview

Strategic Management: Competitiveness and Globalization, 4e continues the authors tradition of quality and excellence in presenting how firms achieve strategic competitiveness, through a timely and clear writing style. The text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion only--customized case selections are available through Custom Publishing.

ISBN-13

9780324072884

ISBN-10

0324072880

Weight

2.12 Pounds

Dimensions

8.25 x 1.50 x 10.00 In

List Price

$102.95

Edition

4th Edition

Format

Hardcover

Pages

512 pages

Publisher

South-Western Pub

Published On

2000-07-01



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