Overview

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
ISBN-13

9780072428421

ISBN-10

0072428422

Weight

4.72 Pounds

Dimensions

8.50 x 1.75 x 10.25 In

List Price

$117.00

Edition

7th Edition

Format

Hardcover

Publisher

McGraw-Hill College

Published On

2000-06-01


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