Overview

Contemporary research in strategic management combined with Business Week material provides a currency and uniqueness to this book. Full Business Week cue studies include Yahoo, IBM, Lucent, Sony, and Daimler Chrysler.

ISBN-13

9780072290752

ISBN-10

0072290757

List Price

$88.44

Edition

7th Edition

Format

Hardcover

Pages

1072 pages

Publisher

McGraw-Hill Companies

Published On

1999-08-01



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