Overview

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

ISBN-13

9780077636081

ISBN-10

0077636082

Weight

1.80 Pounds

Dimensions

8.00 x 0.75 x 9.75 In

List Price

$231.67

Edition

7th Edition

Format

Paperback

Language

English

Pages

544 pages

Publisher

McGraw-Hill Education

Published On

2013-09-23



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