Overview

This work provides a solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets.

ISBN-13

9780071317689

ISBN-10

0071317686

Weight

2.18 Pounds

Dimensions

7.90 x 0.80 x 10.00 In

Edition

6th Edition

Format

Paperback

Pages

592 pages

Publisher

McGraw-Hill

Published On

2012-01-01



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