Strategic Management Essentials
Format: Paperback
ISBN13: 9781111525200
Paperback|9781111525200
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Overview
STRATEGIC MANAGEMENT ESSENTIALS, 3rd Edition, International Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
| ISBN-13 | 9781111525200 |
|---|---|
| ISBN-10 | 111152520X |
| Weight | 1.46 Pounds |
| Dimensions | 10.04 x 8.03 x 0.55 In |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 384 pages |
| Publisher | |
| Published On | 2011-07-27 |
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