Strategic Management Concepts
Format: Paperback
ISBN13: 9780324048919
Paperback|9780324048919
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Overview
Strategic Management: Competitiveness and Globalization, 4e continues the authors tradition of quality and excellence in presenting how firms achieve strategic competitiveness, through a timely and clear writing style. The text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion only. Customized case selections are available through Custom Publishing.
| ISBN-13 | 9780324048919 |
|---|---|
| ISBN-10 | 0324048912 |
| Weight | 2.45 Pounds |
| Dimensions | 0.75 x 7.75 x 9.75 In |
| List Price | $144.95 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 624 pages |
| Publisher | South-Western College Pub |
| Published On | 2000-07-19 |
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