Overview

This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in high velocity market environments. The book includes company website addresses, with details on how to use the Internet and various online services.

ISBN-13

9780256237382

ISBN-10

0256237387

Weight

4.72 Pounds

Dimensions

8.25 x 1.50 x 10.50 In

List Price

$94.06

Edition

10th Edition

Format

Paperback

Pages

1088 pages

Publisher

Richard d Irwin

Published On

1997-10-01



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