Overview

Contains cases which reflect companies, products, and people that students must have heard of or can easily identify with. This book features a collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry.

ISBN-13

9780072464030

ISBN-10

0072464038

Weight

4.70 Pounds

Dimensions

8.30 x 1.40 x 10.30 In

List Price

$94.07

Edition

12th Edition

Format

Hardcover

Publisher

McGraw-Hill Higher Education

Published On

2000-11-01



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