Overview

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.


ISBN-13

9780077439569

ISBN-10

0077439562

Weight

2.25 Pounds

Dimensions

8.00 x 1.00 x 10.25 In

List Price

$211.00

Edition

6th Edition

Format

Paperback

Language

English

Pages

592 pages

Publisher

McGraw-Hill Education

Published On

2011-09-21



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