Strategic Database Marketing
Format: Hardcover
ISBN13: 9780844232324
Hardcover|9780844232324
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Overview
Shows marketers and business managers how to take advantage of the opportunities technologies have made available to them. This book explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; and the critical role of database marketing in business growth.
| ISBN-13 | 9780844232324 |
|---|---|
| ISBN-10 | 0844232327 |
| Weight | 1.74 Pounds |
| Dimensions | 7.50 x 1.00 x 9.75 In |
| List Price | $39.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | McGraw-Hill |
| Published On | 1994-07-01 |
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