9780313386404

Strategic Communication

Format: Hardcover

ISBN13: 9780313386404

Hardcover|9780313386404


Overview

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.

Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition.

But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master--and win--the "war of ideas" through fully integrated and synchronized communications and actions.

  • Key document excerpts from legislation, proposed legislation, doctrine, reform proposals, and policy documents
  • A glossary of terms
  • An annotated bibliography of proposals and recommendations for strategic communication/public diplomacy reform

ISBN-13

9780313386404

ISBN-10

0313386404

Weight

1.40 Pounds

Dimensions

6.14 x 0.63 x 9.21 In

List Price

$61.00

Format

Hardcover

Language

English

Pages

256 pages

Publisher

Praeger

Published On

2011-04-07



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