Strategic Brand Management, Second Edition
Format: Hardcover
ISBN13: 9780131216112
Hardcover|9780131216112
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Overview
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
| ISBN-13 | 9780131216112 |
|---|---|
| ISBN-10 | 0131216112 |
| Weight | 4.00 Pounds |
| Dimensions | 7.00 x 1.75 x 9.00 In |
| List Price | $168.73 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Publisher | Pearson College Div |
| Published On | 2002-12-11 |
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