Starting with the Shopper
by Scott Young
Format: Paperback
ISBN13: 9781941688236
Paperback|9781941688236
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Overview
Author Scott Young shares insights, case studies and "lessons learned" from thousands of studies conducted by Perception Research Services, a global leader in packaging and shopper marketing research.
Gather many actionable insights on key shopper marketing challenges, including:
⿿Breaking through within cluttered stores and shelves
Making complex brands easily shop-able
Connecting with shoppers on an emotional level
Optimizing in-store and on-pack messaging
Facilitating the online shopping experience
Developing effective global packaging
This book will show you what works in store, in home and online and help you understand how best to apply shopper research to drive and measure success.
Includes four-color illustrations throughout.
| ISBN-13 | 9781941688236 |
|---|---|
| ISBN-10 | 1941688233 |
| Weight | 0.60 Pounds |
| Dimensions | 6.75 x 0.25 x 8.75 In |
| List Price | $39.95 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 136 pages |
| Publisher | Paramount Market Publishing, Inc. |
| Published On | 2015-01-01 |
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