Standing Room Only
Format: Hardcover
ISBN13: 9780875847375
Hardcover|9780875847375
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Overview
Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching marketing strategies, music, theater, and dance organizations can fulfill their artistic missions.
| ISBN-13 | 9780875847375 |
|---|---|
| ISBN-10 | 0875847374 |
| Weight | 2.35 Pounds |
| Dimensions | 8.00 x 1.75 x 10.00 In |
| List Price | $60.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 576 pages |
| Publisher | Harvard Business Review Press |
| Published On | 1997-01-01 |
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