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For courses in Introductory Sociology

Bring the world into focus through the five lenses of iSoc
Sociology NOW offers students a fresh new way to make sense of the social world. Reinventing their text for the 3rd Edition, authors Michael Kimmel, Amy Aronson, and Tristan Bridges introduce a contemporary paradigm called the iSoc framework which empowers students to view the world through five sociological lenses: identity, inequality, interactions, institutions, and intersections. By viewing society through these distinct but interrelated lenses, students will be able to better understand the diverse collection of sociological research, theory, concepts, and ideas - and how they are relevant in today's world.