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Overview
This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.
| ISBN-13 | 9780077169312 |
|---|---|
| ISBN-10 | 007716931X |
| Weight | 0.47 Pounds |
| Dimensions | 7.64 x 0.71 x 10.28 In |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | xvii, 538 pages |
| Publisher | Mc Graw Hill Education (Uk) |
| Published On | 2016-04-16 |
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discount_scientific_books
Sterling Heights, MI, USA
New Book Original US edition, We Ship to PO BOX Address also.
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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discount_scientific_books
Sterling Heights, MI, USA
New Book Original US edition, We Ship to PO BOX Address also.
Free delivery by: 04 Apr 2026
Brand New
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discount_scientific_books
Sterling Heights, MI, USA
New Book Original US edition, We Ship to PO BOX Address also.
Free delivery by: 04 Apr 2026