Overview

This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
ISBN-13

9780333777930

ISBN-10

033377793X

Edition

2nd Edition

Format

Hardcover

Pages

208 pages

Publisher

Palgrave Macmillan

Published On

2006-10-30


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New Book Original US edition, We Ship to PO BOX Address also.
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