Services Marketing
Format: Hardcover
ISBN13: 9780333618363
Hardcover|9780333618363
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Overview
This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services marketing literature. They provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services, as well as to the large services.
| ISBN-13 | 9780333618363 |
|---|---|
| ISBN-10 | 033361836X |
| List Price | $74.64 |
| Format | Hardcover |
|---|---|
| Pages | 320 pages |
| Publisher | Palgrave Macmillan |
| Published On | 1995-09-01 |
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