Services Marketing
Format: Paperback
ISBN13: 9780230520936
Paperback|9780230520936
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Overview
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
| ISBN-13 | 9780230520936 |
|---|---|
| ISBN-10 | 0230520936 |
| Weight | 1.63 Pounds |
| Dimensions | 8.00 x 1.00 x 10.00 In |
| List Price | $94.95 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 376 pages |
| Publisher | Palgrave |
| Published On | 2009-01-15 |
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