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Overview
The Australian economy is dominated by services; this is our fastest growing sector in terms of both domestic and export markets. This book provides a comprehensive introduction to contemporary theories, issues, strategies and operational tactics relevant to every aspect of services marketing and management.
| ISBN-13 | 9780074702574 |
|---|---|
| ISBN-10 | 0074702572 |
| Format | Paperback |
|---|---|
| Pages | 711 pages |
| Publisher | McGraw-Hill Education - Europe |
| Published On | 1997-10-30 |
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