Services Marketing
Format: Paperback
ISBN13: 9781592600472
Paperback|9781592600472
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Overview
Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill.
| ISBN-13 | 9781592600472 |
|---|---|
| ISBN-10 | 1592600476 |
| Weight | 1.01 Pounds |
| Dimensions | 8.50 x 0.75 x 10.50 In |
| List Price | $120.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Pages | 460 pages |
| Publisher | Atomic Dog |
| Published On | 2003-09-01 |
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