Services Marketing
Format: Hardcover
ISBN13: 9780134123905
Hardcover|9780134123905
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Overview
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
| ISBN-13 | 9780134123905 |
|---|---|
| ISBN-10 | 0134123905 |
| Weight | 3.51 Pounds |
| Dimensions | 8.70 x 1.20 x 11.00 In |
| List Price | $293.32 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 648 pages |
| Publisher | Pearson |
| Published On | 2014-12-12 |
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