Services Marketing
Format: Hardcover
ISBN13: 9780131138650
Hardcover|9780131138650
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Overview
For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.
| ISBN-13 | 9780131138650 |
|---|---|
| ISBN-10 | 0131138650 |
| Weight | 3.04 Pounds |
| Dimensions | 8.25 x 1.25 x 10.25 In |
| List Price | $154.67 |
| Edition | 5th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 672 pages |
| Publisher | Pearson College Div |
| Published On | 2003-11-07 |
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