Overview

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
ISBN-13

9781944659011

ISBN-10

1944659013

Weight

3.30 Pounds

Dimensions

8.50 x 0.90 x 10.80 In

List Price

$59.90

Edition

8th Edition

Format

Paperback

Language

English

Pages

xvii, 512 pages

Publisher

World Scientific Publishing Company

Published On

2016-03-01


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